PRworks, a full-service branding, marketing and public relations firm, is boosting its national capability with its principal, Jason Kirsch, APR, becoming the exclusive member of the national network PR Consultants Group representing the Central Pennsylvania market including Harrisburg, Lancaster, Lebanon and York, PA.

PR Consultants Group, founded in 2000, is a nationwide network of senior-level public relations, strategic communications, and marketing experts in more than 50 U.S. markets. The group’s collaborative model enables members to work together on projects, offering “on the ground” expertise in their local markets to benefit clients’ regional and national initiatives.

“Joining PR Consultants Group allows us to quickly tap experts in local markets across the country when needed and vice versa,” Kirsch said. “Clients don’t have to choose between a firm that understands their local market and a mega-agency with coast-to-coast reach. Through this network, PRworks can deliver both, all while continuing to provide the high-integrity counsel and collaborative approach that defines our firm.”

PR Consultants Group’s network is built so that organizations can hire one trusted agency and, through that firm, gain access to a nationwide bench of senior-level specialists across geographies, industries and disciplines. The network’s independently owned member firms connect clients to experienced practitioners wherever and whenever they are needed — without the cost, ramp-up time, or fragmentation of hiring multiple agencies. Clients get national PR support without hiring a national agency, expanded capability without expanded complexity, and senior-level counsel at every point of contact.

PR Consultants Group’s members deliver a full spectrum of public relations services: strategic communications planning and counsel, media relations and earned media strategy, issue and crisis communications, AI and search engine visibility, digital and social media strategy, and community engagement.

PRworks has experience serving a wide range of organizations; from small firms to large enterprises, from cause-focused nonprofits to local government entities, from trade groups to member associations. Recent projects include a digital storytelling campaign designed to drive greater access to advanced therapies for cancer and rare disease patients, a brand modernization initiative for an association supporting the surface fabrication industry, and a media relations campaign for an outdoor lighting professionals association. The firm also served as the in-city planner for the first-ever Harrisburg Navy Week this past May, responsible for media relations planning and execution in coordination with the Navy Office of Community Outreach.

Kirsch brings to clients 30 years of experience building brands, leading campaigns and providing strategic communications expertise. He holds the Accredited in Public Relations (APR) credential, a mark of distinction that signifies a distinguished level of expertise and a commitment to ethical conduct. He also developed, and is a lead instructor for, the Public Relations Society of America APR coaching program at the national level. 

Prior to owning and leading PRworks, Kirsch was an executive in the marketing organization at Capital Blue Cross, where he led brand management, digital marketing, public relations, advertising and creative services. He also formerly oversaw marketing and public relations for Metro Bank before it was acquired by First National Bank. Additionally, he conducted media relations and served as spokesperson for two Pennsylvania governors, and was director of communications and press secretary at the Pennsylvania Department of Community and Economic Development.

Kirsch is a recipient of the Ernest R. McDowell Award for Excellence in Public Relations awarded by the Pennsylvania Public Relations Society and the Frederick E. Leuschner Award for Excellence in Public Relations awarded by the Public Relations Society of America’s Central Pennsylvania Chapter.

PRworks, founded in 2001, provides a full range of public relations and marketing services including research, branding and creative, content marketing, digital marketing, websites, media relations, and issues and crisis counsel. Emphasizing a strategic approach and the core value of collaboration, the firm’s mission is to bring about positive outcomes for clients and those they serve by providing services grounded in strategy and with the highest integrity. For more information about PRworks, visit PRworksinc.com.