PRworks, a full-service branding, marketing and public relations firm, has welcomed Abbie Rich and Ruthanna Gordon as marketing and public relations coordinators.

Rich is a content marketing enthusiast with a passion for crafting brand stories that engage, inspire and drive results. She brings to PRworks clients a personable, inclusive approach and a broad set of marketing and communications talents. Her expertise includes research, content development, Search Engine Optimization (SEO), social media management, digital advertising and website content management.

She previously was a digital communications coordinator for Select Medical, one of the largest providers of critical illness recovery hospitals, inpatient rehabilitation hospitals and outpatient rehabilitation centers in the United States, where she managed SEO, blog and website content, and digital campaigns for 13 outpatient brands under the Select Medical family of brands. She also previously wrote for The Daily Collegian, a student-produced news outlet in State College, Pa.

A graduate of The Pennsylvania State University, Rich earned her a bachelor’s degree in digital and print journalism with a minor in digital media trends and analytics.

Gordon is a skilled digital media and marketing professional with a proven track record managing social media platforms, developing strong client relationships, and crafting engaging digital content. She also is experienced in project management, ensuring seamless execution of marketing campaigns and initiatives.

Previously digital media and marketing manager for a Soccer Shots franchise, Gordon developed content and graphics for Instagram and Facebook. She further refined her skills as a social media specialist at Ritter Insurance Marketing, where she developed and managed content for Ritter and various insurance agency social channels including Facebook, Instagram and X.

Gordon graduated from Shippensburg University with a bachelor’s degree in communications journalism and media with an emphasis in electronic media, as well as a minor in marketing. During her time at Shippensburg University, she actively contributed to the university’s broadcast news station, SUTV, and was involved in the Public Relations Student Society of America.

PRworks, founded in 2001, provides a full range of public relations and marketing services including research, branding and creative, content marketing, digital marketing, websites, media relations, and issues and crisis counsel. Emphasizing a strategic approach and the core value of collaboration, the firm’s mission is to bring about positive outcomes for clients and those they serve by providing services grounded in strategy and with the highest integrity. For more information about PRworks, visit PRworksinc.com.